Products
Introducing Zimm’s I’ve been working with A-Sha, a Taiwanese noodle company that does something very simple, but very right. Their noodles are air-dried, never fried, and that changes everything. The texture, the way they hold sauce, the way they actually eat. We took classic, familiar things—cheesy noodles, peanut butter, noodle bowls—and reworked them with more…
























