Introducing Zimm’s
I’ve been working with A-Sha, a Taiwanese noodle company that does something very simple, but very right. Their noodles are air-dried, never fried, and that changes everything. The texture, the way they hold sauce, the way they actually eat.
We created a cheesy noodle line: Cheesy Truffle, Vermont Cheddar, and Spicy Cacio e Pepe, rich, indulgent, but balanced and packed with flavor. We had to do noodle soups: Miso, Spicy Pork and Roasted Garlic Chicken. These aren’t your typical instant noodles. They’re made with plant-based protein, layered flavors, and that same air-dried noodle. And the PB&C. This one might surprise you. Peanut Butter & Chili Crisp. It’s creamy, it’s nutty, it’s spicy, it’s crunchy. It hits every single note you want in one bite.