A few years back I met Josh Tetrick and his amazing team at Hampton Creek Foods. Over the years, I have pushed hard to tell this company’s story. I think their mission is not only aligned with mine, but also that they are the perfect definition of everything a modern food company should be. Last year my name came up in the Unilever fracas with HCF, revealed in secret FDA and Unilever documents that HCF and others uncovered and published. I’m still waiting for my apology, but I’m not holding my breath. Today, I got this note from Josh and it’s worth sharing so you can read the links and get inspired to change our food world too.
Andrew,
On the eve of the one-year anniversary of Unilever withdrawing their lawsuit over the meaning of “mayo,” we’re grateful the FDA said Just Mayo can keep its name today.
For me, it isn’t a story about winning or losing. It’s a story about how our food system can be the thread running through much of what’s good in this world. It’s a story about all sorts of people—policy makers, regulators, investors and college students—fighting (sometimes intensely so) to create a food system that’s more aligned with our values.
More importantly, all of us at Hampton Creek are enormously grateful for your kindness and support. You can read more about the day here:
NYT: F.D.A. Allows Maker of Just Mayo to Keep Product’s Name
Fortune: The Mayo Wars Just Ended
CNN Money: Just Mayo will get to stay ‘Just Mayo’
WSJ: Just Mayo Reaches Agreement With FDA to Keep Name, Change Label
Quartz: The FDA Has Decided That Vegan Just Mayo is Actually Mayo After All