My friends,

I need your help in promoting The Blue Food Cookbook. This is an important book. Over the years, working with fishermen, aquaculture farmers, and coastal communities I’ve learned our relationship with the water isn’t broken beyond repair. On the flip side, the cod that once competed for space in New England waters aren’t coming back. But I’ve seen hope returning to the protected waters of Toubakouta in Gambia, watched hatcheries in Bangladesh give local fishers their first reliable income, and witnessed innovations in aquaculture that will change everything when it comes to feeding our planet.

We’ve designed this cookbook to be accessible, practical, and purposeful. Our inspirations are global, taken from our vast experiences as travelers, cooks, anthropologists, and neighbors. We’ve organized the recipes around the idea that many species of fish can be used interchangeably, depending on what’s freshest and most sustainable where you live. But keep in mind, this is not just a collection of recipes—it’s a narrative about why seafood matters, how it has sustained cultures for millennia, and why we need to protect and enhance it for generations to come.

When you cook from these pages, you’re not just making dinner, you’re joining a community of people who believe that by embracing blue foods, we can create a more sustainable, more delicious future. Blue food systems are a fix that will help us thrive in an environment that is stable, resilient, and abundant.

By choosing to cook more seafood, to think about where it comes from, and to share it with others, you become part of the solution. I hope something here inspires you to cook, to share, to ask questions. That’s how we change the conversation.

Hope is abundant in our waters.

With gratitude,

We would love your support on social media to help spread the message of the Blue Food movement. We’re grateful for however you choose to share. Simply posting an image from this media kit is much appreciated.

If you’re more ambitious, post a dish from the book, an unboxing moment, or a story about why blue foods matter to you. Include #BlueFoodCookbook and tag @chefaz so we can amplify your post.

Option 1: The Blue Food Cookbook isn’t just a book of recipes, it’s a call to action. When we choose blue foods, we’re choosing to be good stewards of our oceans. Pre-order link in my stories. #BlueFoodCookbook

Option 2: What if I told you our oceans aren’t doomed? This cookbook from @chefaz, @bartonseaver and @fedbyblue reminded me that our relationship with the water isn’t broken beyond repair. Every single recipe in The Blue Food Cookbook is helping to build a more sustainable future, one meal at a time. Available for pre-order now! #BlueFoodCookbook

Option 3: Why did no one tell me that choosing better seafood was so simple? @chefaz and @bartonseaver make sustainability feel less overwhelming and way more delicious. The Blue Food Cookbook proves that being a good neighbor to our oceans starts in your own kitchen. Available for pre-order now! #BlueFoodCookbook @fedbyblue

Option 4: Here’s something that might surprise you: Hope is abundant in our waters. The Blue Food Cookbook from @chefaz, @bartonseaver and @fedbyblue proves that embracing seafood isn’t just about delicious dinners, it’s about creating a sustainable future. And after flipping through these pages, I’m convinced we can do this. Pre-order available now. #BlueFoodCookbook

Option 5: This cookbook changed how I think about dinner. The Blue Food Cookbook isn’t asking you to save the ocean, it’s showing you how your next meal can be part of the solution. Every recipe is a love letter to the fishermen, entrepreneurs, activists and communities doing this work right. Pre-order link in stories. #BlueFoodCookbook

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Need additional information?

Want to collaborate on an Instagram post with Andrew?

We can help! Reach out for anything you may need: madeleine@andrewzimmern.com