image description April 8, 2014

AZ & Shun Cutlery

AZ & Shun Cutlery

Stylish, Affordable & Performs Beautifully

Shun Cutlery has named James Beard Award-winning TV personality, chef, food writer, and teacher Andrew Zimmern as a digital partner for their fine Japanese cutlery.

Zimmern will assist in promoting the Shun brand through his social media network and personal industry contacts. He will also be helping teach knife skills and knife care to his wide base of fans, followers, and viewers.

“At Kai USA and Shun Cutlery, we are extremely pleased to welcome Andrew Zimmern as one of our Shun digital partners,” said Jack Igarashi, Chief of North American Operations, Kai USA, Ltd. “Chef Zimmern has long been a supporter of our fine cutlery and now we are happy to make him an official part of the Shun family.”

Zimmern is widely regarded as one of the most versatile and knowledgeable personalities in the food world. In May 2013, he won the prestigious James Beard Award for “Best Television Personality/Host” for the second time.  This is in addition to his 2012 win for “Best Television Program On Location.” Bizarre Foods with Andrew Zimmern, the Travel Channel show he created, executive produces, and hosts, also took home two 2009 CableFax awards, one for “Best Television Program: Food,” another for “Best Online Extras” for Zimmern’s Travel Channel web-series, Bizarre Foods in the Kitchen.

“We definitely took notice that Andrew Zimmern has been a fan of Shun products,” said Chris Brooks, Marketing & Advertising Manager, Housewares. “Now we excited to be working with him to educate even more people about the benefits, the use, and the care of our Shun handcrafted Japanese cutlery.”

According to Zimmern, “Several years ago my friend Chris Cosentino gave me a pair of his Shun Blue knives and I have been a devotee ever since. Shun is stylish, affordable and performs beautifully. I am looking forward to sharing what I know with the world of Shun fans and spreading the gospel of good food and great tools with those that are starting their food lives.”

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